JOURNEY TO THE
ETHIOPIAN HIGHLANDS
Discover the birthplace of coffee and meet the farmers behind our prized Yirgacheffe beans.
In the misty highlands of southern Ethiopia, where ancient coffee forests still grow wild, a remarkable story unfolds each harvest season. This is Yirgacheffe — a name that has become synonymous with the world's most exquisite coffee, and the place where our journey begins.
Legend has it that coffee was discovered here over a thousand years ago, when a goatherd named Kaldi noticed his goats dancing with unusual energy after eating bright red berries from a certain tree. Today, we partner with the descendants of those original coffee guardians to bring you beans that carry centuries of tradition in every sip.
THE PERFECT TERROIR
The Yirgacheffe region sits at elevations between 1,700 and 2,200 metres above sea level. Here, the combination of rich volcanic soil, consistent rainfall, and cool temperatures creates the perfect conditions for Arabica coffee to develop its signature complexity.
Coffee grows slowly in these highlands, allowing the cherries to develop deep, concentrated flavours. The result is a cup unlike any other — bright with citrus, sweet with jasmine, and eternally unforgettable.
"The altitude here is everything. It's what gives our coffee that brightness, that clarity you can't find anywhere else in the world."
— Local Farmer, YirgacheffeTASTING NOTES
"COFFEE IS NOT JUST A CROP HERE. IT IS OUR HERITAGE, OUR IDENTITY, OUR GIFT TO THE WORLD."
THE COFFEE GUARDIANS
The families who tend these coffee gardens have done so for generations. Knowledge passes from parent to child — when to pick, how to process, which trees produce the sweetest fruit. This isn't industrial agriculture; it's a living tradition.
Most farms in Yirgacheffe are small, typically less than two hectares. Farmers work alongside their families, hand-picking only the ripest cherries during harvest season. This meticulous approach ensures that only the highest quality beans make it into your cup.
FAIR TRADE PARTNERSHIP
We work directly with farming cooperatives, ensuring fair prices that support families and communities. Every bag you buy contributes to better schools, healthcare, and sustainable farming practices.
FROM CHERRY TO CUP
HAND PICKING
Only the ripest cherries are selected by experienced hands
WET PROCESSING
Washed method preserves bright, clean flavour profiles
SUN DRYING
10-14 days on raised African beds in the highland sun
QUALITY SORTING
Hand-sorted to remove any imperfect beans
Did you know? The washed processing method, traditional to Yirgacheffe, involves removing the fruit from the bean before drying. This creates the clean, bright flavour profile that makes Ethiopian coffee so distinctive.
BREWING RECOMMENDATIONS
POUR OVER
Our recommended method to experience the full complexity of Yirgacheffe.
- • Ratio: 1:16
- • Water: 94°C
- • Grind: Medium-fine
- • Time: 3-4 minutes
AEROPRESS
Brings out the sweeter, more concentrated notes.
- • Ratio: 1:12
- • Water: 92°C
- • Grind: Fine-medium
- • Time: 2 minutes
CHEMEX
Clean, tea-like body that highlights floral notes.
- • Ratio: 1:15
- • Water: 96°C
- • Grind: Medium-coarse
- • Time: 4-5 minutes
TASTE THE BIRTHPLACE
OF COFFEE
Experience centuries of tradition in every cup. Our Ethiopian Yirgacheffe is roasted fresh and shipped within 24 hours.